Communication Models
What is model?
Communication models are the theological constructions which help to understand and study communication. Most of communication models are presented as pictorial drafts. But early models are presented in words.
Models use to explain how the elements of communication relate to each other and how does the communication happen.Models give us following benefits .
- models help us to study communication in theoretical frame.
- models could use to do experiments about various communication situations
- They could use for predictions about results of communication
- They help us to expand the study field
- Models simplify the complications of communication process to benefiting studies.
Models can divide in to two main categories.
- linear models
- Non linear models
Linear models are the models which explain communication as a process start from sender and end at the receiver. They depict the communication as one way process. those models do not consider about the feed back of the communication.
E.g. Aristotle's model
Shannon and weaver model
David K. Berlo's model
Non linear models (Two way models)
Non linear models depicts communication as continuous two way or circular or interactive process.This kind of models mainly consider about response of the communication.
Feed back/response of the communication makes the communication as two way process.
E.g. Schramm and Osgood's model
Riley - Riley model
Westly and McLean model
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